KONGSBERG Group is one of Norway’s oldest companies, its roots go back to the 1600s as the Danish King’s silver mining company - based in the hills of Kongsberg, Norway.
In 1814, Norway gained it’s independence form Denmark, and KONGSBERG was established to supply rifles to the fledgling Norwegian army.
In 2014 KONGSBERG celebrated its 200 year anniversary, and I was Creative Lead for our work on the overarching concept for the celebration.
I worked on a large team and the work involved a broad spectrum of films, websites, events, presentations, exhibitions, trade shows, conferences, employer branding campaigns and more.
My main idea structuring all the subsequent deliverables developed and produced within this large project, was to make the actual 200th birthday a pivot point between two mirroring concepts: a retrospective exploration of their history, beginning on KONGSBERG’s 1999th birthday, running in various channels and formats through the year, then turning into a bold vault of horizon-defying perspectives, for their “NEXT 200” years. We designed a campaign that stretched over two years, starting one year before the anniversary and closing as the company turned its 201st year. We adapted KONGSBERG's tagline "World Class" into "A World Class Journey" and "A World Class Challenge"
KONGSBERG embraced the simple symmetry of this conceptual framework and it provided the necessary load-baring robustness for one of the more comprehensive projects I was involved in at Gyro.