When Gyro won the Schibsted account in 2013, Schibsted's visual identity was based on blues and greys, and we came in just as they had begun the company’s journey into it’s digital transformation - a journey the company is still on. They were open to new input, and we were allowed some flexibility with their corporate design profile. I was Creative Lead for the account, and this project, The Next Level, exemplifies how we stretched a formal, conservative visual premise into a more playful, fresh look.
We were also asked to rethink the way Schibsted featured internal case presentations. So my team created and packaged a kind of Pecha Kucha format, called Schibsted Talks, with 8 minute back-to-back case presentations. We placed all the "contestants" on stage, in order t make the switch between presenters as fast as possible, and it added a game show competitiveness to an otherwise fairly predictable and plain presentation setting. The audience would vote on their favourite presentation, using an sms-polling system, and the talks were led by a dedicated host.