One of Norway’s most public philanthropes Christian Ringnes in 2006 decided to fund the transformation of a large, hitherto undeveloped natural park hill abutting downtown Oslo, into an ambitious public sculpture park, with international contemporary art. Considered an untouched gem by many locals, and Mr Ringnes being an outspoken, flamboyant real estate developer, the project received plenty of attention along the way. After much public debate, curatorial back and forth, political fuss and cultural buzz, in August 2013 the park was finally ready for its grand, public opening.
Gyro had won the public opening project, and my team developed content and experience design for a full day and evening with family friendly activities and entertainment. We had over 20 000 visitors over the course of the day.
I followed the park's publicity campaign as Creative Consultant, with focus on developing an app that would give you GPS-guided, QR-triggered themed tracks through the mostly wooded park, where artworks would be “discovered”. I worked with the curatorial board, the board of directors of the park, and app developers and designers.