Scandinavia's second largest bank DNB invited 7000 of its people to the launch of the bank's new, company-wide strategy. As Art Director for the opening address, CEO Rune Bjerke's keynote, I advised Bjerke and his team, and oversaw and implemented the design of his presentation.
What should a large, heavy organisation of 10 000 employees like DNB do to when you can manage your money from your phone, pay and get loans from all kinds of apps and online services, with access to much of the same analytical power as the big institutions? These questions were addressed at the large scale event “4 the Future”, where DNB brought 7000 of its people in to launch it’s new strategy.
Gyro delivered the entire production, including an Augmented Reality exhibition to showcase new product prototypes, venue design, screen and live stage content, logistics, and a full evening music and entertainment show.
The screen rig was in itself part of the event concept: DNB Bank’s design agency had developed the central metaphor for the new strategy, 4 monochrome doors, each with one of the brand colours. This was the basis for the screen setup with 4 tall screens, two on either side of the main content screen. The doors, the colours and the key messages - each door represented one strategic asset - provided a clearly defined framework to create the visuals around.
On a scale like this, with a total screen surface of 6,500 square feet, we kept our designs very clean, minimal, and with very few moving elements: either large monochrome fields, with one verbal statement, or single, high resolution images that would stay up for stretches of time.